Monday, October 19, 2009 at 3:06PM We hear all the time how important it is to create a strong brand for our businesses, but the actual task of doing this can seem complicated and daunting. Here’s a framework for approaching the job of branding your organization that will at least get you started thinking actively about it.
Wednesday, September 2, 2009 at 3:38PM If you’ve been in business for any length of time, especially in consulting, you’ve probably developed unique concepts and materials to help in explaining and selling your services. This is your intellectual property. But are you making the most of it? Carefully formulated and cleverly executed IP can be an extremely valuable tool in branding your business—explaining what you do and how you think in a memorable way that sets you apart from your competitors.
Monday, July 27, 2009 at 2:50PM In Part One of this blog, I covered the steps for non-professional writers to follow in preparing for an organizational writing assignment, including getting clear on objectives, brainstorming and doing a thorough outline. Then, of course, comes the writing itself, including relentless editing and proofing, and the review by those who will sign off on the project, leading to more edits and rewrites. Picking up where we left off . . .
Editing, Feedback, Writing | Post a Comment Wednesday, July 22, 2009 at 5:42PM While I may have an inherent prejudice toward advising organizations to hand over their writing projects to a professional, I grudgingly admit there may be times when this isn’t going to happen. In those cases, someone is going to have to write whatever it is and if it’s you—and if writing is not your best skill—there are (in my view) five basic principles to help get you successfully through the process. These ideas will work whether you’re writing a one-page email letter from your CEO, an article for a newsletter or a conference speech. The basics are the same.
Editing, Feedback, Writing | Post a Comment Monday, June 22, 2009 at 11:18AM Okay, so everybody is writing about Twitter. So, why not me? I joined Twitter a few months ago but didn't do anything with it. I was just curious to see what the fuss was about, and back then the fuss wasn't nearly what it is now. It seemed like a complete mystery to me, so I neither tweeted nor followed. Lately, pummeled by articles and solemn seminars about the business value of social media, I have begun to tweet. The phenomenon is still largely a mystery, but hanging out on the Twitter site a little is fascinating and certainly gives one the feeling there is something important going on.
Twitter, social media | Post a Comment