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<!--Generated by Squarespace Site Server v5.9.1 (http://www.squarespace.com/) on Tue, 09 Feb 2010 01:20:44 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.paulwesman.com/pauls-journal/"><rss:title>Paul's Journal from Wesman Communications</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2010-02-09T01:20:44Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.9.1 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/10/19/a-start-to-branding-your-business.html"/><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/9/2/put-your-ip-to-work.html"/><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/7/27/five-principles-for-writing-almost-anythingpart-ii-drafting.html"/><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/7/22/five-principles-for-writing-almost-anythingpart-i-preparing.html"/><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/6/22/twitter-and-me.html"/><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/6/8/the-roi-for-doing-it-yourself.html"/><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/5/12/a-matter-of-quality.html"/><rdf:li rdf:resource="http://www.paulwesman.com/pauls-journal/2009/4/27/introducing-pauls-journal.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/10/19/a-start-to-branding-your-business.html"><rss:title>A Start to Branding Your Business</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/10/19/a-start-to-branding-your-business.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-10-19T19:06:35Z</dc:date><dc:subject>branding marketing messaging value proposition</dc:subject><content:encoded><![CDATA[We hear all the time how important it is to create a strong brand for our businesses, but the actual task of doing this can seem complicated and daunting. Here’s a framework for approaching the job of branding your organization that will at least get you started thinking actively about it.]]></content:encoded></rss:item><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/9/2/put-your-ip-to-work.html"><rss:title>Put Your IP to Work</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/9/2/put-your-ip-to-work.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-09-02T19:38:23Z</dc:date><dc:subject>IP intellectual property branding marketing</dc:subject><content:encoded><![CDATA[If you’ve been in business for any length of time, especially in consulting, you’ve probably developed unique concepts and materials to help in explaining and selling your services. This is your intellectual property. But are you making the most of it?

Carefully formulated and cleverly executed IP can be an extremely valuable tool in branding your business—explaining what you do and how you think in a memorable way that sets you apart from your competitors.]]></content:encoded></rss:item><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/7/27/five-principles-for-writing-almost-anythingpart-ii-drafting.html"><rss:title>Five Principles for Writing Almost Anything—Part II: Drafting, Editing, Review and Feedback</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/7/27/five-principles-for-writing-almost-anythingpart-ii-drafting.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-07-27T18:50:17Z</dc:date><dc:subject>Editing Feedback Writing</dc:subject><content:encoded><![CDATA[In Part One of this blog, I covered the steps for non-professional writers to follow in preparing for an organizational writing assignment, including getting clear on objectives, brainstorming and doing a thorough outline.

Then, of course, comes the writing itself, including relentless editing and proofing, and the review by those who will sign off on the project, leading to more edits and rewrites. Picking up where we left off . . .]]></content:encoded></rss:item><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/7/22/five-principles-for-writing-almost-anythingpart-i-preparing.html"><rss:title>Five Principles for Writing Almost Anything—Part I: Preparing to Write</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/7/22/five-principles-for-writing-almost-anythingpart-i-preparing.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-07-22T21:42:02Z</dc:date><dc:subject>Editing Feedback Writing</dc:subject><content:encoded><![CDATA[While I may have an inherent prejudice toward advising organizations to hand over their writing projects to a professional, I grudgingly admit there may be times when this isn’t going to happen. In those cases, someone is going to have to write whatever it is and if it’s you—and if writing is not your best skill—there are (in my view) five basic principles to help get you successfully through the process.

These ideas will work whether you’re writing a one-page email letter from your CEO, an article for a newsletter or a conference speech. The basics are the same.]]></content:encoded></rss:item><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/6/22/twitter-and-me.html"><rss:title>Twitter and Me</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/6/22/twitter-and-me.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-06-22T15:18:43Z</dc:date><dc:subject>Twitter social media</dc:subject><content:encoded><![CDATA[Okay, so everybody is writing about Twitter. So, why not me?

I joined Twitter a few months ago but didn't do anything with it. I was just curious to see what the fuss was about, and back then the fuss wasn't nearly what it is now. It seemed like a complete mystery to me, so I neither tweeted nor followed.

Lately, pummeled by articles and solemn seminars about the business value of social media, I have begun to tweet. The phenomenon is still largely a mystery, but hanging out on the Twitter site a little is fascinating and certainly gives one the feeling there is something important going on.]]></content:encoded></rss:item><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/6/8/the-roi-for-doing-it-yourself.html"><rss:title>The ROI for Doing It Yourself?</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/6/8/the-roi-for-doing-it-yourself.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-06-08T21:12:23Z</dc:date><dc:subject>Return on investments</dc:subject><content:encoded><![CDATA[I've learned a number of lessons over the past few weeks in the process of trying to build my own web site. It's not that I didn't know that I'm not a designer or a programmer. I knew that. It's not that friends who do those things for a living hadn't told me to get a professional to do it. They had.

The problem is technology. There are some terrific online tools out there that make it easy for someone like me to tackle jobs that no intelligent person would have attempted a few years ago.]]></content:encoded></rss:item><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/5/12/a-matter-of-quality.html"><rss:title>A Matter of Quality</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/5/12/a-matter-of-quality.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-05-12T17:37:48Z</dc:date><dc:subject>Quality</dc:subject><content:encoded><![CDATA[A number of years ago I had on my marketing staff someone I liked a lot as a person but whose approach to the writing work left me baffled and infuriated.]]></content:encoded></rss:item><rss:item rdf:about="http://www.paulwesman.com/pauls-journal/2009/4/27/introducing-pauls-journal.html"><rss:title>Introducing Paul's Journal</rss:title><rss:link>http://www.paulwesman.com/pauls-journal/2009/4/27/introducing-pauls-journal.html</rss:link><dc:creator>Paul Wesman</dc:creator><dc:date>2009-04-27T19:40:10Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[Those of us immersed in the world of professional communications can hardly be expected to contain ourselves if there is something we feel strongly about. I'm not talking about split infinitives and dangling modifiers here, but matters of a bit more substance and interest (not that dangling modifiers aren't interesting, of course).]]></content:encoded></rss:item></rdf:RDF>