Monday, October 19, 2009 at 3:06PM We hear all the time how important it is to create a strong brand for our businesses, but the actual task of doing this can seem complicated and daunting. Here’s a framework for approaching the job of branding your organization that will at least get you started thinking actively about it.
Wednesday, September 2, 2009 at 3:38PM If you’ve been in business for any length of time, especially in consulting, you’ve probably developed unique concepts and materials to help in explaining and selling your services. This is your intellectual property. But are you making the most of it? Carefully formulated and cleverly executed IP can be an extremely valuable tool in branding your business—explaining what you do and how you think in a memorable way that sets you apart from your competitors.